Do you own or work at a business in Wellington? If so, you are probably already aware of the importance of SEO and the advantage that it can give you over your local competitors, and this is why it’s important to choose an SEO provider with solid industry experience. Let’s take a brief look at how SEO can benefit your business.
SEO for Wellington Businesses
Ensuring that your website is optimised for search engines is imperative, but you also need to integrate SEO into your ongoing campaigns in order to maintain those rankings. Achieving a top ranking in Google is one of the best ways to generate business leads as it makes it easy for your customers to find you and invest in your products or services.
You need to be ranking for relevant keywords that are going to bring you traffic – ‘Wellington recruitment consultants’, ‘construction services in Wellington,’ or whatever searches are relevant to your business – and in order to do so your website must first and foremost comply with Google’s guidelines.
There is a lot of competition in Wellington for most markets, so simply complying with Google’s guidelines unfortunately isn’t enough. It’s likely that one or more of your competitors are also doing this, so you need to make sure that SEO is a constant, integrated part of your online marketing campaign. Keyword research and selection, copywriting optimisation, and the inbound links coming to your website from elsewhere on the Web all play an important role. It’s worth seeking the assistance of a New Zealand based SEO company – someone who knows the market and can help you outrank your competitors.
Online Marketing for Wellington Businesses
Because of the level of business competition in Wellington, it’s crucial that you have a well-rounded, holistic online marketing campaign that allows you to reach your customers on all fronts. Consider implementing a PPC campaign in order to gain the edge over your competitors. Identifying some appropriate social media channels and putting a solid content plan and editorial calendar in place can be a great way to reach even more customers, and any medium-large sized business should have a blog that they update on a regular basis.
Choosing a Partner for Search Engine Optimisation in Wellington
There are a lot of SEO companies in New Zealand and even more if you look further afield, so how do you choose the right one? Well, simply being based in Wellington doesn’t mean that they understand your local market, nor does it make them SEO experts. The unfortunate truth is that most SEO companies simply do not know what they’re doing and often end up doing more harm than good. Why is this?
It’s because the field of search engine optimisation moves so fast. Just a few years ago SEO largely revolved around acquiring as many links as possible, and generally trying to deceive Google. Fast forward to 2015, and Google has become a lot smarter. Not only do old SEO techniques no longer work, but most of them lead to penalisation from Google, so any company not up to date with the latest trends can often end up damaging your SEO profile rather than improving your rankings. This can lead to permanent damage to your website and force you to start all over again with a new domain name if you want to rank – not much fun!
Choosing the Right Provider
So how do you tell a competent SEO company from an incompetent one? Above all, Google is interested in quality content, so any company that mentions content creation or content marketing in their services is probably onto something. Those who place a large emphasis on low quality, mass link acquisition (particularly from sources such as directories, blog comments, and forums) are likely to be working with outdated tactics. Similarly, you should beware of any company that promises you X number of first position keyword rankings. Anyone can get you ranking on a keyword no one is searching for – what matters is the quality of the keywords that you are ranking on.
At Premium SEO NZ we have years of experience working with Wellington businesses and we have an intimate knowledge of the local markets. Using only highly regarded SEO tactics, we can help you achieve more traffic and more business leads. Find out how!
Tom McSherry is the founder and chief strategist of Premium SEO NZ. Tom has been in the digital marketing industry for 8 years providing digital copywriting and optimisation services to businesses in New Zealand and around the world. Connect with him on LinkedIn here.
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