Do you own a local Tauranga Business? If so, there’s a good chance that you have a small website, but are you missing out on potential SEO and marketing opportunities. Read on to find out how you can harness the search engines to drive business growth online.
SEO for Tauranga Businesses
SEO is a valuable tool for local businesses. As people increasingly take to the web, customers become more and more likely to find you online as opposed to offline. Gone are the days when people wandered around a town looking for a florist, or consulted their Yellow Pages when in need of a plumber. Instead, most people will make Google their first port of call. This is why it’s absolutely imperative that you’re competing in Google’s search result pages if you want your business to survive and thrive in the Information Age.
In order to do so, you need to invest in SEO services. Simply having a website isn’t enough to rank in Google and without constant attention your website will fall out of the rankings and you will lose customers.
Are you ranking on valuable keywords relevant to your products and services? If not then you’re missing out on a wealth of potential traffic and you should consult an SEO specialist with a proven track record of gettingpositive results for local Kiwi businesses.
Marketing for Tauranga Businesses
SEO should be your first priority when it comes to your website, but there are many other online marketing strategies that you should consider.
Why not set up a Facebook page so that your customers can see what you do, and how you do it? This is a great way to organically build your audience, as people will see their friends interacting with your page. You can also take advantage of paid advertisements, both in Google and on Facebook and other social media sites.
If you’re a B2B company, why not start some threads on LinkedIn in order to generate discussion and demonstrate your knowledge? If you have time, you can even start a blog, which will increase interest in and interaction with your site, as well as increasing your chances of ranking in Google. Of course, most business owners don’t have time to do this, which is why it’s worth seeking the services of an online marketing company who can assist you.
Web Designers vs. SEOs
There’s a good chance that you hired a local web designer to build your site for you, but did they make sure that it was optimised for search engines? Web designers and SEO experts often butt heads when it comes to building websites as the two can sometimes conflict with each other.
Just because a website looks impressive and stylish, it doesn’t necessarily mean that it’s going to rank well in the search engines. For example, did the web designer properly configure the XML sitemap or the robots.txt file? Did they conduct keyword research and optimise your pages and META data appropriately? Did they create a different page for each of your services or are they all hosted on the same page? All of these things may sound like a different language, but they can contribute to you missing out on traffic, potential leads, and sales – and a surprising number of web designers don’t understand any of the above better than you do.
If your site was created by a web designer then it’s certainly worth having it audited by a company that specialises in SEO. At Premium SEO NZ, we’ve worked with many New Zealand businesses and we have a proven track record of earning them solid Google rankings. Contact us today to find out how we can help you.
Tom McSherry is the founder and chief strategist of Premium SEO NZ. Tom has been in the digital marketing industry for 8 years providing digital copywriting and optimisation services to businesses in New Zealand and around the world. Connect with him on LinkedIn here.
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