What is SEO?

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NZ Search Engine Optimisation Demystified

What is SEO? It’s a question that bubbles up in the minds of many Kiwi business owners who hear about this method of online marketing.

Let’s break it down. SEO stands for ‘search engine optimisation.

It’s the process of getting your site to rank well on major search engines – especially Google, the most-used search engine in the world.

Forget about services that tell you they’ll submit you to ‘hundreds of search engines.’ The only three that matter are Google, Yahoo and Bing. Of those three, Google is by far the biggest. If you’re paying for submission to ‘hundreds’ of search engines, you might as well be paying for thin air.

Why Optimise?

Search engines can be a massive source of highly targeted visitors to your website (read: potential customers). In fact, according to a Forrester Research study, on average 73% of website visits originate from a search engine.

To put it simply, if your website isn’t showing up on the major search engines, you’re missing out on business. Customers use search engines to find businesses online in virtually every industry nowadays – in fact, some consumers won’t even give you the time of day if you don’t have a visible web presence.

If you want to stay up-to-date and stay profitable, you need to be able to take advantage of the continually growing tendency to search for products and services online.

How Does It Work?

There are two main components to SEO:

  1. On-page SEO
  2. Off-page SEO

On-Page SEO refers to the optimisation of your website itself. It means researching the best possible keywords to target and then making sure those keywords appear in the right places on your website – URLs, META tags, headlines and content. This is the foundation of SEO. But when you’re competing for tough keywords, on-page SEO on its own isn’t enough to rank.

The other side of the ranking equation is off-page SEO – which essentially comes down to the links pointing to your website (known as ‘backlinks’ or ‘inbound links.’) The number and quality of links pointing towards your site is an important factor in ranking well for your most competitive keywords.

Put simply, rankings are a combination of on-page SEO, and good links.

Want a more in-depth explanation of what SEO is, how it works, and our particular methods? Go ahead and contact us and we’ll send you a copy of our Company Profile with more information.

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Tom McSherry is the founder and chief strategist of Premium SEO NZ. Tom has been in the digital marketing industry for 8 years providing digital copywriting and optimisation services to businesses in New Zealand and around the world. Connect with him on LinkedIn here.

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