Get more leads and bring more business through your door by ranking for your key strategic local SEO terms.
Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
One is through your website itself, but the other is through your Google+ Local listing. The process involved in building rankings for your website is actually quite different from ranking your Google+ Local page.
Let’s first look at what the difference really is between the two and then get into the ranking process for each.
This is a shot of a pretty standard search engine results page. The results at the very top and sides are paid ads, whereas the listings in the middle are what we call the organic or natural search results.
But if you look closely at this shot, you’ll notice something different.
See how some of the listings have an address beside them and a little link to check out reviews or their Google+ page? These businesses are ranking here on the strength of their Google+ page optimisation – not their website itself. Google often ranks these results higher than actual website results when it comes to locally-focused searches.
So what’s the difference, and how can you use Google+ as a shortcut to ranking for highly targeted local searches?
WHAT RANKS A WEBSITE
To break it down simply, the rankings of a website are based on a) the keywords on the website itself (on-page SEO) and b) the inbound links pointing to the website (off-page SEO). Well optimised META tags and content on your site, combined with plenty of strong, authoritative inbound links, will lead to high rankings and lots of traffic.
WHAT RANKS A GOOGLE+ PAGE
But the ranking factors for Google+ Local listings are completely different. They are based on a few big factors, primarily:
Reviews on your Google+ page
Reviews about your business on other local review sites
Citations of your business on other local sites
Listings in major local directories
So obviously, local SEO in terms of ranking your Google+ listing requires a different approach. In particular, you really need to get your customers engaged in the process – because after all, much of your ranking will be determined by the genuine word of mouth and reviews about your business out there on the web.
We can help your local business get better results at the search engines.
Luckily, there are strategies both for encouraging your own customers to help you rank as well as other behind-the-scenes tactics that don’t require customer engagement. There are ways to push your Google Plus Local rankings higher without breaking any rules or employing underhand tactics.
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